Now, to make up for a lack of activity recently i shall tell thee about my favorite part of my shitty job, namely, i get to change all the posters and things every week :), this is good because it helps top me up with some actual enthusiasm on a regular basis, a thing which is hard to come by in my cinema, where most of the staff and especially the general manager have very little interest in films and i sometimes feel like i'm butting agaisnt a brick wall of general indifference.The posters are my escape from that, a way to have little creative control of a sort, or promote films i want to do well, things i'm excited about, though of course the art of it is keeping a good balance of movies that will attract everyone, though the idiots in charge have been obstructing me there as well lately.
Apparently we are no longer permitted to display posters
for horror films, at any point, regardless of the fact that we do very well off of them, because we have now been arbitrarily designated a 'family cinema' and these posters (which are approved for ALL AUDIENCES by the bbfc) may frighten small children, this is bullshit.
Now i'm not a huge fan of horror films, i find them to be for the most part lazy and unimaginative, though when they are i can enjoy them very much, however i resent being told i can't display a picture of a hockey mask with a date on it because its 'frightening'
http://s58.photobucket.com/albums/g254/wildheart192/?action=view¤t=friday13thposter.jpg what do you reckon?
a huge part of our audience is for those shitty horror films, they usually come on a friday night, buy loads of food then leave complaining about how shit the film was, then come back next week to watch another one. By intentionally excluding this audience we may really harm ourselves, by comparison in my three years of cinema life i have never once encountered a child disturbed by a poster, not even the ones for Saw or Hostel, nor was i ever disturbed during my childhood by any of the posters for late 80's early 90's shit horror films, and they could be quite twisted.
In Conclusion if anyone wants to really do me a favour you could wander down to my cinema (cineworld rochester) and start kicking up a fuss about why there's no friday 13th poster, preferably to a manager please :)
today i have been listening to the TECHNICOLOR WEB OF SOUND, a truly wonderful psychedelic web radio station, the random old 60s adverts that sometimes pop up between songs are what really top of their excellent selection
thats all for now, i'll probably see yas next month
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How far do they take the classification of horr? Just watched The Orphange which is sold as a horror flick but is actually a ghost story (to my mind, the two are completely different but that might just be me!). How would that be sold, could you advertise Pan's Labrynth as fantasy for example, but not TO, when to me PL's was much more horrific (and the better film imho!)
ReplyDeleteI don't get the 'family cinema' thing...it kinda goes without saying that cinemas are for theatres!
And its more disturbing to have pics showing the great and beautiful airbrushed to within an inch of their surgically enhanced lives, selling an image of perfection that just don't really exist...GRRR!
Er sorry!. Rant over!
i approve of this message. we need more people like you running my workplace :)
ReplyDeleteThe grammar in that post was bloody awful, I just re-read it! But I think you got the gist!
ReplyDeleteIt's the dumbing down thing though. I wonder how many people watched Wall-E and sniggered at future man in his inept state without realising just how far down that path they've actually come...